Legend Films, a San Diego-based company, was founded in August 2001. The company specializes in the conversion of feature films, both new release and catalog titles, and commercials from their native 2D format into 3-D film format utilizing proprietary technology and software . The company started business providing restoration and colorization of classic black-and-white films for DVD, HDTV and theatrical release. However, with the refocusing of the company efforts to the 3D conversion business, the company officially changed names to Legend3D, Inc. in the summer of 2010.