London First is a not for profit advocacy group with a membership composed of leaders of businesses in London, United Kingdom. As of 2008, it represented 300 London based businesses. Its stated aim is "to make London the best city in the world in which to do business". London First was established in 1992 to meet a perceived lack of a unitary body to promote London after the dissolution of the Greater London Council. Its first chair was Allen Sheppard, Baron Sheppard of Didgemere. Its current Chief Executive Officer is Jo Valentine. London First was a partner in the 2014 "Wikimania".