Mobile content is any type of electronic media which is viewed or used on mobile phones, like ringtones, graphics, discount offers, games, movies, and GPS navigation. As mobile phone use has grown since the mid-1990s, the significance of the devices in everyday life has grown accordingly. Owners of mobile phones can now use their devices to make calendar appointments, send and receive text messages (SMS), listen to music, watch videos, shoot videos, redeem coupons for purchases, view office documents, get driving instructions on a map, and so forth. The use of mobile content has grown accordingly.