Mounds is a candy bar made by Hershey's. It consists of a filling made of shredded coconut, which is enrobed in dark chocolate. The Mounds bar's sibling is Almond Joy, which is made the same way but with milk chocolate and a whole almond crowning the coconut. Mounds' original slogan, "Indescribably Delicious", was created when Mounds ran a contest to come up with the best two words to sell a candy. Leon Weiss, the person who came up with the slogan, won $10, while Mounds went on to use the slogan in advertising and on the wrappers, still continuing today.