Movistar TV is an IPTV service operated by Telefónica. The service was started as a commercial test pilot in the city of Alicante in 2001 and later extended to some major cities such as Madrid and Barcelona in April 2004. In 2013, Movistar Imagenio was rebranded to Movistar TV. As of March 2006, coverage has yet reached the whole of Spain. Major cities and province capitals are covered, but not rural areas or minor cities. It is possible for users to check on-line if the service is available for their phone line on the Movistar website .