The NFL Color Rush is a promotion done in conjunction with the National Football League (NFL) and Nike that promotes so-called "color vs. color" matchups with teams in matchup-specific uniforms that are primarily one solid color with alternating colored accents, primarily airing on Thursday Night Football. Despite being promoted as color vs. color, some games have one team wearing traditional white uniforms, either by choice or out of necessity. The uniforms don't count against each team with regards to their allowed alternate uniform allotment. The games have received mixed responses from fans.