The National Toy Hall of Fame is an American hall of fame that recognizes the contributions of toys and games that have sustained their popularity for many years. Criteria for induction include: icon status (the toy is widely recognized, respected, and remembered); longevity (more than a passing fad); discovery (fosters learning, creativity, or discovery); and innovation (profoundly changed play or toy design). Established in 1998 under the direction of Ed Sobey, the National Toy Hall of Fame was originally housed at A. C. Gilbert's Discovery Village in Salem, Oregon, United States, but was moved to the Strong National Museum of Play (now The Strong) in Rochester, New York, in 2002 after it outgrew its original home.