Nickelodeon Games Group, formerly Neopets, Inc., develops and manages all virtual world initiatives for kids, tweens, teens and families for the Nickelodeon Kids & Family Group. One of their most popular properties was Neopets (), an online youth-targeted virtual world where members adopt and care for a virtual companion who accompanies them through an endless array of games, communities and fantastical lands.Other initiatives include partnering with the Nick.com on Nickelodeon's online playground for kids, Nicktropolis () and creating new virtual world destinations. The group focuses on the building the company's current properties with projects like World of Neopia (working title) and of the expansion of Nicktropolis with a premium layer.