Pawparazzi is a line of collectible, miniature plush toys manufactured by Noodle Head, Inc. The toys are similar to other plush toys; however each pet has a celebrity personality promoted in a gossip magazine and on an interactive website dedicated to the pets. Each pet comes with a purse designed to mimic the celebrity trend of carrying pets in purse-style pet carriers. The toys have been compared to Webkinz and Beanie Babies due to collectibility and retirement of pets over time.