Peel is a Mountain View, California based startup that offers a smart TV remote app called Peel Smart Remote for smartphones and tablets with more than 120 million user activations. Peel is designed to allow users to turn smartphones or tablets into a smart remote control for televisions, set top boxes, digital video recorders (DVRs) and other devices. It also allows users to browse on the app for content to watch and learns viewing habits to enable the platform to deliver personalized recommendations. Users can interact with friends and other TV viewers via the app. The platform provides TV networks with a way to promote their programming to consumers, who can use the app to tune into shows, record programming or get viewing reminders.