Pentahotels is a German-based hotel chain. Pentahotels was established in 1971 as a joint venture between Lufthansa, Swissair, Alitalia, British Overseas Airways, and British European Airlines. In 2006 it was purchased by a subsidiary of New World Group and rebranded as a "lifestyle hotel brand". As of 2014 the chain had 25 properties in Europe and Asia; at the time, the company said it hoped to open 80 hotels by 2020.