Play It Loud is the second album by the British rock group Slade (and their first under this name, having released Beginnings under the name 'Ambrose Slade'). It was released on 28 November 1970 but did not enter the charts. With very little promotion and advertising, the album failed to reach a wide audience. The absence of a 'hit' single was also a factor in this. It is regarded by some as an influential rock release, foreshadowing punk rock nearly seven years prior to its UK explosion. Slade, in this incarnation, had adopted a "skinhead" image by suggestion of their manager Chas Chandler.