Plextor (Chinese: 浦科特; Japanese: プレクスター) is a Taiwanese brand (however, a Japanese one before 2010) best known for its optical disc recorders and SSDs. The brand name Plextor was used for all products manufactured by the Electronic Equipment Division and Printing Equipment Division of the Japanese company Plextor Inc., which was and is a 100%-owned subsidiary company of Shinano Kenshi Corp., also a Japanese company. The brand was formerly known as TEXEL by which name it introduced its first CD-ROM optical disc drive in 1989. The brand is used for CD-ROM/burnners, DVD-ROM/burnners, CD/DVD media, Blu-ray players/burners, network hard disks, portable hard disks, digital video recorder, floppy disk drives, and flash memory products.