Primula obconica is a species of flowering plant in the family Primulaceae, native to China. It is a short-lived evergreen perennial growing to 40 cm (16 in) tall by 25 cm (10 in) broad, with rosettes of coarse, heart-shaped leaves, and thick stalks bearing umbels of lavender flowers in late winter and early spring. The specific epithet obconica means "inverted cone", referring to the convex flowers. The hairs on the leaves may cause allergic reactions.