Princess Kay of the Milky Way is the title awarded to the winner of the statewide Minnesota Dairy Princess Program, an annual competition organized by the Midwest Dairy Association. During her one-year term, the Princess Kay of the Milky Way serves as official good-will ambassador for the Minnesota dairy industry. The Princess is crowned every year at the Minnesota State Fair, and receives a scholarship. The crowning of Princess Kay annually garners statewide as well as national media coverage.