Prommercial

A prommercial is an amalgamation of a TV commercial and promotional video or film. It serves a dual purpose of entertainment and advertising to an audience. Originally gaining attention from marketing circles, The Independent claimed "it will be proclaimed as the future of the music industry. It may also help rescue the tattered reputation of television advertising". Following media interest the concept was discussed on Newsnight with Paul Stokes, associate editor of the NME and BBC Radio 4 featured it on the You & Yours show.

Prommercial

A prommercial is an amalgamation of a TV commercial and promotional video or film. It serves a dual purpose of entertainment and advertising to an audience. Originally gaining attention from marketing circles, The Independent claimed "it will be proclaimed as the future of the music industry. It may also help rescue the tattered reputation of television advertising". Following media interest the concept was discussed on Newsnight with Paul Stokes, associate editor of the NME and BBC Radio 4 featured it on the You & Yours show.