Pwn is a leetspeak slang term derived from the verb own, as meaning to appropriate or to conquer to gain ownership. The term implies domination or humiliation of a rival, used primarily in the Internet-based video game culture to taunt an opponent who has just been soundly defeated (e.g., "You just got pwned!"). Popularity of the term among teenagers rose in the mid-2000s, with the spread from the Internet written form to use in spoken language.