Russian Standard Bank (Russian: АО «Банк Русский Стандарт») is one of the largest Russian banks and the country's leading consumer lender. The bank was founded in 1999 by Roustam Tariko owner of the Russian Standard Corporation, as a means of circumventing new laws which banned the advertising of alcohol in Russia. It dominates the consumer finance sector in Russia, and has over 54 percent control of the credit card market and over 30 percent control of the point of sale loan market. It is ranked among the best-profit-on-capital financial institutions in the world. The bank employs 25,000 people across its organization.