Saturday Superstore was a children's television series, broadcast on BBC1 from 1982 until 1987. It was shown on Saturday mornings with presenters including Mike Read, Sarah Greene, Keith Chegwin and John Craven. The show was very similar to its predecessor Multi-Coloured Swap Shop, which had ended the previous October–March season following its presenter Noel Edmonds moving away from children's TV to present his prime time Late Late Breakfast Show. For much of its run, Saturday Superstore retained the same famous phone-in number 01-811-8055, as its predecessor.