Scripps Networks Interactive is an American media company formed on July 1, 2008, when the E. W. Scripps Company spun off its cable television division as a publicly traded company. Since launching HGTV in 1994, Scripps Networks diversified into lifestyle media, developing relevant content for television, Internet, satellite radio, books, magazines, and on emerging media platforms.In addition to HGTV, its lifestyle media brands include Food Network, DIY Network, Cooking Channel, Travel Channel, Great American Country and ulive.