Shape Magazine (or Shape) is a monthly English language fitness magazine started by Weider Publications in 1981, founded by Christine MacIntyre (a pioneer in women's free weight fitness) and became the #1 women's fitness magazine. At that time, Weider Enterprises consisted primarily of the bodybuilding magazine Muscle & Fitness. Joe Weider and Christine MacIntyre had differing views of how to present Shape magazine, Weider endorsing a less journalistic and more commercial approach to articles, MacIntyre endorsing a more academic, doctor-based magazine. Weider also endorsed a sexier approach to editorial while MacIntyre endorsed a healthier look for women, eschewing sexiness in the models and the copy. MacIntyre largely won that battle, editing a magazine that required that every byline hav