The Spirit of London Awards is an awards ceremony that awards young people for their talent across London and the UK, in the Arts, Media, Sport, Campaigning and Education. The project was created by the Damilola Taylor Trust in 2009 as a way of addressing the imbalance young people are portrayed by the national media by creating a Community Oscar's for young people to rival the MOBO Awards and the BAFTA's. SOLA is also a youth movement aimed at decreasing crime by young people, decreasing poverty and ensuring every young person reaches their potential. They do this by working in conjunction with the Greater London Authority, Local government and Parliament.