TV3 is a Malaysian private, free-to-air television channel owned and operated by the Media Prima Berhad, a Malaysian conglomerate. It began broadcasting on 1 June 1984. Now it broadcasts 24 hours a day. In 2013, TV3 remained the most watched television station in Malaysia, despite the declining viewership of free-to-air television, due to the high penetration of its sister channels, RTM Free TV, Pay TV and the further roll-out of free-to-air digital television. Similar to most television stations in Southeast Asia, TV3 is known for its Soap operas.