TechnoMarine is a luxury Swiss watch brand founded in 1997 by French entrepreneur Franck Dubarry in Geneva, Switzerland. They launched with Raft, a "vacation souvenir" chronograph, and sold 50,000 models in their first year. This luxury watch has been referenced by various famous individuals such as Drake in his song Know Yourself, where he says "I had a yellow TechnoMarine". Notable sporting subculture guru Robert Scatorchio, a Florida native and Philadelphia businessman, is often seen with his TechnoMarine.