"Tobacco" is a segment about the tobacco industry, which aired on February 15, 2015 as part of the second episode of the second season of the HBO series Last Week Tonight with John Oliver. During the eighteen-minute segment, comedian John Oliver discusses tobacco industry trends and practices. He also introduces Jeff the Diseased Lung, a mascot he created for the American global cigarette and tobacco company Philip Morris International, the makers of Marlboro cigarettes. The anthropomorphic diseased lung, who smokes and coughs, has been compared to Joe Camel and the Marlboro Man. Oliver and his team promoted the cartoon character by sending shirts with Jeff's image to Togo and displaying billboards in Uruguay, and by encouraging use of the hashtag '#JeffWeCan', which trended on Twitter fol