Victor Value was a London–based value supermarket group, which operated at the lower end of the grocery trade. Old Victor Value stores which survived after conversion to Tesco could, for some time, be identified by their distinctive blue and white tiled frontage*. Victor Value was often known as VV, which was their logo. The handles on the doors of the store were often shaped to read "VV" when shut. The Victor Value chain included some former Anthony Jackson Foodfare outlets, which it acquired in the early 1960s. It was well represented in low income C2D areas, and was also well represented in market areas of London, such as Chapel Market Islington, Church Street Paddington, and Leyton High Road.