WIRY-FM (100.7 FM, "Hometown Radio") is a commercial Full service radio station broadcasting from Plattsburgh, New York. It is owned by Benjamin Homel, through licensee Radioactive, LLC; however, the station is programmed by Hometown Radio, Inc., owner of WIRY (1340 AM), and largely simulcasts WIRY. The station was formerly WXMR with a tagline called "Radio Bistro". The call letters were changed to WPLB on August 6, 2012; it eventually changed to a country music format, "Kickin' Country," which was simulcast with WNMR (107.1 FM, now WBKM) and competed with WOKO and WTNN.