Wedding Central was an American digital cable television channel that focused on programming involving brides and weddings, which was a spin-off of the programming which made up much of WE tv's schedule at the network's launch on August 18, 2009. The network was launched by the Rainbow Media subsidiary of Cablevision. Much of the network's programming was taken from previously aired WE tv wedding programming and wedding-related motion pictures, with little new content offered outside of promotions and on-screen quizzes. Also offered solely on Cablevision systems was interactive television components such as quizzes, polls, voting, and advertising opportunities for national and local wedding retailers.