Wotif.com (ASX: WTF) is a website that provides a reservation service for hotels in Australia and some other places. It was set up in March 2000 by Graeme Wood in Brisbane, Australia. It has since established offices in Canada, Malaysia, New Zealand, Singapore and the United Kingdom. Wotif.com has been listed on the Australian Stock Exchange since June 2, 2006. Wotif.com has been ranked by Alexa one of the top 15,000 trafficked websites on the internet. In October 2007 Robbie Cooke became CEO of Wotif.com, taking over from founder Graeme Wood, who moved to the position of executive director.