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1
S0007-6813(02)80004-0
S0007-6813(02)80004-0
http://dx.doi.org/10.1016/S0007-6813(02)80004-0
Marketing for Muggles: The Harry Potter way to higher profits
P356
Q56083453-C90A87FF-D86E-4EFA-8FF7-7FE6B1C0450E
P356
S0007-6813(02)80004-0
http://dx.doi.org/10.1016/S0007-6813(02)80004-0