about
Guilty by stereotypic association: Country animosity and brand prejudice and discrimination.Response style corrected market segmentation for ordinal dataComputer-aided content analysis: What do 240 advertising slogans have in common?Decision neuroscience and consumer decision makingQ56156772Principles involving marketing policies: An empirical assessmentIs the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male modelsSome antecedents and outcomes of brand loveProcess and context in choice modelsBattle royal: Zero-price effect vs relative vs referent thinkingSelf-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspectiveQ56453587Behavioral models of managerial decision-makingBrand personality: A meta-analytic review of antecedents and consequencesHow behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic interventionQ56771055When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumersEvaluation of structure and reproducibility of cluster solutions using the bootstrapModeling social interactions: Identification, empirical methods and policy implicationsThere is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situationsIs what you choose what you want?—outlier detection in choice-based conjoint analysisBeyond nudges: Tools of a choice architectureHow do firms make money selling digital goods online?The Relationship Between Customer Loyalty and Purchase IncidenceRegulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable productsThe relationship between in-store marketing and observed sales for organic versus fair trade productsBeware of black swans: Taking stock of the description–experience gap in decision under uncertaintyPlaying with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibilityThe impact of customer-specific marketing expenses on customer retention and customer profitabilityMarketing modeling reality and the realities of marketing modelingManufacturer-owned retail storesQ58195027Multiplicity of equilibria and information structures in empirical games: challenges and prospectsExperiments on strategic choices and marketsTheory-Driven Choice ModelsQ58482952Are look-alikes confusing? The application of the DRM paradigm to test consumer confusion in counterfeit casesThe effect of individual professional critics on books’ sales: capturing selection biases from observable and unobservable factorsIncorporating Behavioral Anomalies in Strategic ModelsBehavioral frontiers in choice modeling
P1433
Q34978416-13173143-357A-4CBC-AA1F-5420AB23CF38Q55861411-E7F782A1-6F2A-46BA-BC7A-627072BD3E95Q55969877-A7FB9A63-9A24-4B82-9AAD-15DBE9B053E3Q56032558-351A85A6-0A6A-4BAF-ACB1-69BF962FEFF4Q56156772-18B7A9B8-4E1F-4231-9139-9940C4B93A60Q56156773-FF2643C4-457F-4886-B6BD-78DBF0A1A515Q56172795-13427E36-57F6-4CC3-AE64-2C8C2EF57F06Q56221782-323A0EE0-24D0-4011-98B1-96464CEB85C1Q56332844-D6A7D633-F578-4336-B254-F23FAAAE91D7Q56336857-375E860E-42A6-4950-A1DD-01ED8DB785D3Q56431484-0ECEDCB5-DB03-4FB8-A79C-F8C159CA100EQ56453587-BF227613-00CE-4FA4-B167-DFDAAEF99CC9Q56675454-2EADB5F9-67F1-46DA-B77A-CEB5F238F87DQ56686622-7DB81836-4305-4424-A491-A7A3F264044CQ56751416-7DCEB16E-8AB9-4690-B3CD-603B740A9D7BQ56771055-76738F2C-4D9F-4762-B4BB-AEDD8BE05523Q56807649-56F18130-9525-4BFD-9A66-BE6046033F10Q57066348-4C0FFB86-D510-4154-B38E-2B6CFD104CEFQ57210859-F0DF2019-8F01-4785-8893-0B0D3CBFABE2Q57310132-BF222C25-4896-452C-BB71-ADACD63288B1Q57427234-2B00B8D9-4768-4C97-B597-DBB41D4C03E0Q57614036-EE675AE9-7F5A-4C9E-BD66-78154772923EQ57614148-CBC85165-2E7C-4103-844E-A65F10F815D0Q57949214-A62204DF-5183-4D09-A85B-0FADFD67507DQ58066587-F5616146-F11D-4BEE-A286-33D597B2F395Q58066599-9E59131B-ECA3-4E9E-AEFE-95B626E95506Q58160398-8DA37878-30AA-45EB-B786-A7FF14FD68E5Q58163252-FEDB329D-1E92-41DE-8943-6A7D5F07A5E1Q58163759-FA1DB021-EB83-44E0-9DEA-D9260D689B25Q58195004-39D9F9E1-7C0A-4C9C-BBCD-B1A1B6600F3CQ58195008-D9F13E62-58BC-43F1-82A8-85985459C7ECQ58195027-4C74F101-282A-42CB-8246-59B80675C931Q58482911-4B48C23F-248B-4B8F-8839-63674978928FQ58482930-DD621115-924D-41EE-AD81-0842DE50B1ACQ58482942-8489D679-2D87-4774-8DBD-7782D08055D5Q58482952-C74EECF7-49C2-455C-AE5D-69DBE6395B7AQ58612839-2B70506E-7DDA-4304-9CD5-EA5C93913884Q58637551-6187001C-6A73-4F1F-AD8C-E36F9DBF272FQ58828444-CE8294FA-249A-4254-9BAE-D6FCF56612FDQ59120370-4F52303E-C35B-49DC-8A0C-CF60ABF716DD
P1433
description
journal
@en
revista científica
@es
rivista scientifica
@it
vědecký časopis
@cs
wetenschappelijk tijdschrift van Springer Science+Business Media
@nl
wissenschaftliche Fachzeitschrift
@de
مجلة
@ar
name
Marketing Letters
@ast
Marketing Letters
@da
Marketing Letters
@en
Marketing Letters
@es
Marketing Letters
@fi
Marketing Letters
@fr
Marketing Letters
@it
Marketing Letters
@nb
Marketing Letters
@nl
Marketing Letters
@nn
type
label
Marketing Letters
@ast
Marketing Letters
@da
Marketing Letters
@en
Marketing Letters
@es
Marketing Letters
@fi
Marketing Letters
@fr
Marketing Letters
@it
Marketing Letters
@nb
Marketing Letters
@nl
Marketing Letters
@nn
prefLabel
Marketing Letters
@ast
Marketing Letters
@da
Marketing Letters
@en
Marketing Letters
@es
Marketing Letters
@fi
Marketing Letters
@fr
Marketing Letters
@it
Marketing Letters
@nb
Marketing Letters
@nl
Marketing Letters
@nn
P3181
P1055
P1058
P1156
P1230
marketinglett
P1250
P1277
P1476
Marketing Letters
@en