about
Direct marketing: rise and rise or rise and fall?From customer relationship management to customer‐managed relationship: unraveling the paradox with a co‐creative perspective“Gūanxi ”, government and corporate reputation in ChinaUsing the 7Ps as a generic marketing mixFrom brand values to customer valueDancing with macro‐boycotters: the case of Arla FoodsBrand strategies in social mediaPrice and in-store promotions in an emerging marketYou’re getting sacked in the morning: managerial change in the English Premier LeagueA fuzzy approach to service quality diagnosisEmpowering or misleading? Online health information provision challengesGuest editorialTowards a globalized communications strategy: perceptions from New ZealandThreat, efficacy and message framing in consumer healthcareAntecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricingDemystifying deliberate counterfeit purchase behaviourUsing spotlight effect to curb counterfeit consumption – an experimental investigationPatient’s behavioral intention: public and private hospitals contextRegulating ageism in UK advertising: an industry perspectiveHow well do AACSB, AMBA and EQUIS manage their brands?The strategic value of customer profitability analysisThe antecedents of satisfaction and revisit intentions for full-service restaurantsInfluences on the intention to buy organic food in an emerging marketThe role of employee commitment and trust in service relationshipsThe dynamics of sport marketingFuture research directions in tourism marketingDifferences between stayers, switchers, and heavy switchersRefocusing marketing to reflect practiceWhat we know about consumers’ color choicesCapacity building for sustained competitive advantage: a conceptual frameworkA comparison of marketing teaching methods in North American and European universitiesAnticipating a regrettable purchaseDamaging brands through market research
P1433
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P1433
description
journal
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revista científica
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rivista scientifica
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vědecký časopis
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wetenschappelijk tijdschrift van Emerald Group Publishing
@nl
wissenschaftliche Fachzeitschrift
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مجلة
@ar
name
Marketing Intelligence and Planning
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Marketing Intelligence and Planning
@da
Marketing Intelligence and Planning
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Marketing Intelligence and Planning
@es
Marketing Intelligence and Planning
@fi
Marketing Intelligence and Planning
@fr
Marketing Intelligence and Planning
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Marketing Intelligence and Planning
@nb
Marketing Intelligence and Planning
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Marketing Intelligence and Planning
@nn
type
label
Marketing Intelligence and Planning
@ast
Marketing Intelligence and Planning
@da
Marketing Intelligence and Planning
@en
Marketing Intelligence and Planning
@es
Marketing Intelligence and Planning
@fi
Marketing Intelligence and Planning
@fr
Marketing Intelligence and Planning
@it
Marketing Intelligence and Planning
@nb
Marketing Intelligence and Planning
@nl
Marketing Intelligence and Planning
@nn
altLabel
Marketing Intelligence & Planning
@en
prefLabel
Marketing Intelligence and Planning
@ast
Marketing Intelligence and Planning
@da
Marketing Intelligence and Planning
@en
Marketing Intelligence and Planning
@es
Marketing Intelligence and Planning
@fi
Marketing Intelligence and Planning
@fr
Marketing Intelligence and Planning
@it
Marketing Intelligence and Planning
@nb
Marketing Intelligence and Planning
@nl
Marketing Intelligence and Planning
@nn
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Marketing Intelligence and Planning
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