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Consumer Evaluation of Target Marketing to the Bottom of the PyramidHorizontal and Vertical Cultural Differences in the Content of Advertising Appeals.Western and Asian Models in Japanese Fashion Magazine Ads: The Relationship With Brand Origins and International Versus Domestic MagazinesBrand Attitude and Perceived Value and Purchase Intention toward Global Luxury BrandsExamining Uncertainty Avoidance, Relationship Quality, and Customer Loyalty in Two CulturesConsumer Ethnocentrism in Turkey: Ours are Better than TheirsExploring the Role of IND–COL as a Moderator in the Comprehensive Service Evaluation ModelDemystifying Cultural Differences in Country-of-Origin Effects: Exploring the Moderating Roles of Product Type, Consumption Context, and InvolvementUnder Pressure: An Integrative Perspective of Time Pressure Impact on Consumer Decision-MakingDesign and a Deep Customer Insight Approach to InnovationConsumer Behavior Insights, Consumption Dynamics, and Segmentation of the Japanese Wine MarketUsing an expanded Theory of Planned Behavior to predict adolescents' intention to engage in healthy eatingThe Role of Socializing Agents in Communicating Healthy Eating to Adolescents: A Cross-Cultural StudyMarket Segmentation of Green Consumers in Hong KongChinese Consumers' Medical Decision and Attitudes Toward Pharmaceutical AdvertisingPersonal Interest Branding: Source of Price PremiumMarianismo and Machismo: The Portrayal of Females in Mexican TV CommercialsMotivations behind Preferences for Local or Organic Food
P1433
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P1433
description
journal
@en
revista científica
@es
rivista scientifica
@it
wetenschappelijk tijdschrift van Haworth Press
@nl
wissenschaftliche Fachzeitschrift
@de
مجلة
@ar
name
Journal of International Consumer Marketing
@ast
Journal of International Consumer Marketing
@da
Journal of International Consumer Marketing
@en
Journal of International Consumer Marketing
@es
Journal of International Consumer Marketing
@fi
Journal of International Consumer Marketing
@fr
Journal of International Consumer Marketing
@it
Journal of International Consumer Marketing
@nb
Journal of International Consumer Marketing
@nl
Journal of International Consumer Marketing
@nn
type
label
Journal of International Consumer Marketing
@ast
Journal of International Consumer Marketing
@da
Journal of International Consumer Marketing
@en
Journal of International Consumer Marketing
@es
Journal of International Consumer Marketing
@fi
Journal of International Consumer Marketing
@fr
Journal of International Consumer Marketing
@it
Journal of International Consumer Marketing
@nb
Journal of International Consumer Marketing
@nl
Journal of International Consumer Marketing
@nn
prefLabel
Journal of International Consumer Marketing
@ast
Journal of International Consumer Marketing
@da
Journal of International Consumer Marketing
@en
Journal of International Consumer Marketing
@es
Journal of International Consumer Marketing
@fi
Journal of International Consumer Marketing
@fr
Journal of International Consumer Marketing
@it
Journal of International Consumer Marketing
@nb
Journal of International Consumer Marketing
@nl
Journal of International Consumer Marketing
@nn
P1055
P1058
P1156
4700152801
P123
P1277
P1476
Journal of International Consumer Marketing
@en