Measuring Consumers’ Willingness to Pay at the Point of PurchaseBrands, Brand Management, and the Brand Manager System: A Critical-Historical EvaluationRisk, Information, and Incentives in Online Affiliate MarketingINCREASING SAVING BEHAVIOR THROUGH AGE-PROGRESSED RENDERINGS OF THE FUTURE SELF.From "Where" to "What": Distributed Representations of Brand Associations in the Human Brain.Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion.Measuring Consumer Involvement ProfilesTruth or Consequences: An Analysis of Vaporware and New Product AnnouncementsDimensions of Brand PersonalityThe Malleable Self: The Role of Self-Expression in PersuasionDeriving Value from Social Commerce NetworksA Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine AdvertisementsOn the Schwerin Analyses of Advertising EffectivenessBeyond Attitude Structure: Toward the Informational Determinants of AttitudeThe Customer Relationship Management Process: Its Measurement and Impact on PerformanceConsumer Ethnocentrism: Construction and Validation of the CETSCALECompetitive Impact of a New SupermarketThe Effect of Project and Process Characteristics on Product Development Cycle TimeConsumer Response to Negative Publicity: The Moderating Role of CommitmentAttitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing "Sets"Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude FormationReducing Competitive Ad InterferenceSelective Sensitization: Consuming a Food Activates a Goal to Consume Its ComplementsPicture-Word Consistency and the Elaborative Processing of AdvertisementsWhen to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related BehaviorFamily Branding and Consumer Brand ChoiceAn Empirical Analysis of Umbrella BrandingCognitive Dissonance and Consumer Behavior: A Review of the EvidenceInternet Versus Television Advertising: A Brand-Building ComparisonCompetitor Orientation: Effects of Objectives and Information on Managerial Decisions and ProfitabilityADPULS: An Advertising Model with Wearout and PulsationDynamics of Price Elasticity and Brand Life Cycles: An Empirical StudyWhat Makes Online Content Viral?What Drives Immediate and Ongoing Word of Mouth?On Brands and Word of MouthThe Effect of Purchase Quantity and Timing on Variety-Seeking BehaviorChoice in Context: Tradeoff Contrast and Extremeness AversionThe Effect of New Product Features on Brand ChoiceCognitive Inertia and the Implicit Association TestIndividual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments
P1433
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P1433
description
Wissenschaftliche Fachzeitschrift
@de
journal
@en
periodiek van uitgeverij American Marketing Association
@nl
مجلة
@ar
name
Journal of Marketing Research
@da
Journal of Marketing Research
@de
Journal of Marketing Research
@en
Journal of Marketing Research
@fi
Journal of Marketing Research
@fr
Journal of Marketing Research
@nb
Journal of Marketing Research
@nn
Journal of Marketing Research
@sv
type
label
Journal of Marketing Research
@da
Journal of Marketing Research
@de
Journal of Marketing Research
@en
Journal of Marketing Research
@fi
Journal of Marketing Research
@fr
Journal of Marketing Research
@nb
Journal of Marketing Research
@nn
Journal of Marketing Research
@sv
altLabel
JMKR
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prefLabel
Journal of Marketing Research
@da
Journal of Marketing Research
@de
Journal of Marketing Research
@en
Journal of Marketing Research
@fi
Journal of Marketing Research
@fr
Journal of Marketing Research
@nb
Journal of Marketing Research
@nn
Journal of Marketing Research
@sv
P243
P3181
P1055
P1058
P1156
P1159
P1230
P1250
P1277
P1476
Journal of Marketing Research
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P236
P243
P31
P3181
P407
P571
1964-01-01T00:00:00Z