INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
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Factors Influencing Facebook Usage and Facebook Addictive Tendency in University Students: The Role of Online Psychological Privacy and Facebook Usage Motivation.Celebrity Credibility on Social Media: A Conditional Process Analysis of Online Self-Disclosure Attitude as a Moderator of Posting Frequency and Parasocial InteractionA framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspectiveDesigning social commerce platforms based on consumers’ intentionsHow colour similarity can make banner advertising effective: insights from Gestalt theorySee you on Facebook: exploring influences on Facebook continuous usageUnderstanding the intentions of users to ‘stick’ to social networking sites: a case study in TaiwanUnderstanding the appeal of user‐generated media: a uses and gratification perspectiveExploring continuance intention of social networking sitesWhy do students use What’s App? – an exploratory studyAvoidance of sponsored posts on consumer-generated content: a study of personal blogsProcessing Anti-smoking Ads among College Students: The Role of Emotional Response and Level of SmokingUse of the internet and traditional media among young people
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P2860
INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
description
2005 nî lūn-bûn
@nan
2005 թուականի Յունիսին հրատարակուած գիտական յօդուած
@hyw
2005 թվականի հունիսին հրատարակված գիտական հոդված
@hy
2005年の論文
@ja
2005年論文
@yue
2005年論文
@zh-hant
2005年論文
@zh-hk
2005年論文
@zh-mo
2005年論文
@zh-tw
2005年论文
@wuu
name
INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
@ast
INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
@en
type
label
INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
@ast
INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
@en
prefLabel
INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
@ast
INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
@en
P2093
P1476
INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
@en
P2093
Chang-Hoan Cho
Marilyn S. Roberts
P356
10.1080/00913367.2005.10639191
P577
2005-06-01T00:00:00Z