about
Integrating neurophysiological and psychological approaches: Towards an advancement of brand insightsBranding and a child's brain: an fMRI study of neural responses to logos.The brain's response to pleasant touch: an EEG investigation of tactile caressing.Neuromarketing and consumer neuroscience: contributions to neurologyRedefining neuromarketing as an integrated science of influence.Is it the picture or is it the frame? An fMRI study on the neurobiology of framing effectsNeural Basis of Two Kinds of Social Influence: Obedience and Conformity.Electronic evaluation for video commercials by impression indexA Neural Mechanism of Preference Shifting Under Zero Price Condition.Does Alcohol Catch the Eye? Investigating Young Adults' Attention to Alcohol Consumption.Brains, environments, and policy responses to addiction.Cognitive Biases for Social Alcohol-Related Pictures and Alcohol Use in Specific Social Settings: An Event-Level Study.Ethical Issues in Neuromarketing: "I Consume, Therefore I am!".The Influence of Image Valence on the Attention Paid to Charity Advertising
P2860
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P2860
description
2012 nî lūn-bûn
@nan
2012年の論文
@ja
2012年論文
@yue
2012年論文
@zh-hant
2012年論文
@zh-hk
2012年論文
@zh-mo
2012年論文
@zh-tw
2012年论文
@wuu
2012年论文
@zh
2012年论文
@zh-cn
name
Branding the brain: A critical review and outlook
@en
type
label
Branding the brain: A critical review and outlook
@en
prefLabel
Branding the brain: A critical review and outlook
@en
P2860
P1325
P1476
Branding the brain: A critical review and outlook
@en
P2093
Hilke Plassmann
Milica Milosavljevic
P2860
P356
10.1016/J.JCPS.2011.11.010
P577
2012-01-01T00:00:00Z