The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
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Simple messages help set the record straight about scientific agreement on human-caused climate change: the results of two experimentsDigital Gaming and Pediatric Obesity: At the Intersection of Science and Social Policy.The asymmetrical force of persuasive knowledge across the positive-negative divide.I Will Do It If I Enjoy It! The Moderating Effect of Seeking Sensory Pleasure When Exposed to Participatory CSR Campaigns.Embodied Resistance to Persuasion in Advertising.Effects of Disclosing Sponsored Content in Blogs: How the Use of Resistance Strategies Mediates Effects on Persuasion.This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents.Reverse engineering a 'responsible drinking' campaign to assess strategic intent.Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources.Food advertising, children's food choices and obesity: interplay of cognitive defences and product evaluation: an experimental study.Strategies and motives for resistance to persuasion: an integrative framework.Reduced harm or another gateway to smoking? source, message, and information characteristics of E-cigarette videos on YouTube.Rethinking the extraverted sales ideal: the ambivert advantage.Tricks of the Trade: Motivating Sales Agents to Con Older Adults.Trust is heritable, whereas distrust is not.Get real: how current behavior influences perceptions of realism and behavioral intent for public service announcements.The effects of natural cigarette claims on adolescents' brand-related beliefs, attitudes, and intentions.Health Halo Effects from Product Titles and Nutrient Content Claims in the Context of "Protein" Bars.Educational storylines in entertainment television: audience reactions toward persuasive strategies in medical dramas.Exploiting attractiveness in persuasion: senders' implicit theories about receivers' processing motivation.On the social-communicative function of justice: the influence of communication goals and personal involvement on the use of justice assertions.A statewide evaluation of the effectiveness of media literacy training to prevent tobacco use among adolescents.Mechanisms of child abuse public service announcement effectiveness: roles of emotional response and perceived effectiveness.Health care knowledge and consumer learning: the case of direct-to-consumer drug advertising.Do alcohol portrayals in movies and commercials directly affect consumption?Milk, juice, or cola? Exploring the effect of product placement on children's attitudes and behavior.Asking for something different from our donors: factors influencing persuasion success.Consumer conviction and commitment: An appraisal-based framework for attitude certaintySelf-Validation of Cognitive Responses to AdvertisementsA Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in MoviesThe Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming EffectsThe Effect of Consumer Persuasion Knowledge on Scarcity Appeal PersuasivenessGender-related reactions to gratuitous sex appeals in advertisingHospitality Managers’ Price-Ending BeliefsEffects of online advertising format and persuasion knowledge on audience reactionsRegret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision JustifiabilityConsumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence AgentNaïve theories about persuasion: implications for information processing and consumer attitude changeChildren, Advertising, and Product Experiences: A Multimethod InquiryChildren's Advertising Literacy for Advergames: Perception of the Game as Advertising
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P2860
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
description
article
@en
im Juni 1994 veröffentlichter wissenschaftlicher Artikel
@de
wetenschappelijk artikel
@nl
наукова стаття, опублікована в червні 1994
@uk
ലേഖനം
@ml
name
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
@en
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
@nl
type
label
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
@en
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
@nl
prefLabel
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
@en
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
@nl
P356
P1476
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
@en
P2093
Marian Friestad
Peter Wright
P356
10.1086/209380
P577
1994-06-01T00:00:00Z