Does Perceived Message Effectiveness Cause Persuasion or Vice Versa? 17 Consistent Answers
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Crisis and Emergency Risk Messaging in Mass Media News Stories: Is the Public Getting the Information They Need to Protect Their Health?Finding the keys to successful adult-targeted advertisements on obesity prevention: an experimental audience testing studyNarrator Point of View and Persuasion in Health Narratives: The Role of Protagonist-Reader Similarity, Identification, and Self-Referencing.Efficiently and Effectively Evaluating Public Service Announcements: Additional Evidence for the Utility of Perceived EffectivenessEvaluation of sexual communication message strategiesDevelopment and implementation of mass media campaigns to delay sexual initiation among African American and White youth.Assessing the Relationship Between Perceived Message Sensation Value and Perceived Message Effectiveness: Analysis of PSAs From an Effective Campaign.On the conceptual ambiguity surrounding perceived message effectiveness.Affective antecedents of the perceived effectiveness of antidrug advertisements: an analysis of adolescents' momentary and retrospective evaluationsImpact of Game-Inspired Infographics on User Engagement and Information Processing in an eHealth Program.A qualitative study of smokers' responses to messages discouraging dual tobacco product use.Exploring Differences in Youth Perceptions of the Effectiveness of Electronic Cigarette Television Advertisements.Signage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign.Systematic Review of Measures Used in Pictorial Cigarette Pack Warning Experiments.The use of neurocognitive methods in assessing health communication messages: A systematic review.Do the ends justify the means? A test of alternatives to the FDA proposed cigarette warning labels.Perceived visual informativeness (PVI): construct and scale development to assess visual information in printed materials.Perceived Effectiveness of Antismoking Ads and Association with Quit Attempts Among Smokers: Evidence from the Tips From Former Smokers Campaign.Talking about alcohol consumption: health campaigns, conversational valence, and binge drinking intentions.Asking mom: formative research for an HPV vaccine campaign targeting mothers of adolescent girls.The effectiveness of empathy- versus fear-arousing antismoking PSAs.Targeting smokers with empathy appeal antismoking public service announcements: a field experiment.The 5-4-3-2-1 go! Brand to promote nutrition and physical activity: a case of positive behavior change but negative change in beliefs.Benefits for me or risks for others: a cross-culture investigation of the effects of message frames and cultural appeals.Perceived effectiveness of cessation advertisements: the importance of audience reactions and practical implications for media campaign planning.Potential effectiveness of specific anti-smoking mass media advertisements among Australian Indigenous smokers.Persuasive Effects of Point of View, Protagonist Competence, and Similarity in a Health Narrative About Type 2 Diabetes.The persuasion network is modulated by drug-use risk and predicts anti-drug message effectiveness.Talking "truth": predictors and consequences of conversations about a youth antismoking campaign for smokers and nonsmokers.Mobile Phone Multilevel and Multimedia Messaging Intervention for Breast Cancer Screening: Pilot Randomized Controlled Trial.Photo-sharing social media for eHealth: analysing perceived message effectiveness of sexual health information on Instagram.Reactions to graphic health warnings in the United States.Predicting health: the interplay between interpersonal communication and health campaigns.Assessing the effectiveness of antismoking television advertisements: do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours?The unintended consequences of disclosure: effect of manipulating sponsor identification on the perceived credibility and effectiveness of smoking cessation advertisements.The effects of integrating instrumental and affective arguments in rhetorical and testimonial health messages.Role of transportation in the persuasion process: cognitive and affective responses to antidrug narratives.Interpreting Perceived Effectiveness: Understanding and Addressing the Problem of Mean Validity.Perceived Message Effectiveness Predicts Information-Seeking BehaviorThe Effects of Message Framing and Visual Image on Persuasion
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Does Perceived Message Effectiveness Cause Persuasion or Vice Versa? 17 Consistent Answers
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wetenschappelijk artikel
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наукова стаття, опублікована в жовтні 2007
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Does Perceived Message Effecti ...... e Versa? 17 Consistent Answers
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Does Perceived Message Effecti ...... e Versa? 17 Consistent Answers
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Does Perceived Message Effecti ...... e Versa? 17 Consistent Answers
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Does Perceived Message Effecti ...... e Versa? 17 Consistent Answers
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Does Perceived Message Effecti ...... e Versa? 17 Consistent Answers
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Does Perceived Message Effecti ...... e Versa? 17 Consistent Answers
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P2860
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Does Perceived Message Effecti ...... e Versa? 17 Consistent Answers
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Renata Grillova Vail
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P304
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10.1111/J.1468-2958.2007.00308.X
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2007-10-01T00:00:00Z