about
Biological, psychological and social processes that explain celebrities' influence on patients' health-related behaviorsImmediate and delayed advertising effects of celebrity endorsers' attractiveness and expertiseThe effectiveness of celebrities in conservation marketing.Please Like Me: Facebook and Public Health Communication.Content analysis of television food advertisements aimed at adults and children in South Africa.Celebrity Influence and Identification: A Test of the Angelina Effect.The influence of science popularizers on the public's view of religion and science: An experimental assessment.Evaluation of a Social Norms Approach to a Suicide Prevention Campaign.Hails from the crypt: a terror management health model investigation of the effectiveness of health-oriented versus celebrity-oriented endorsements.Puppets of necessity? Celebritisation in structured reality televisionAn Exploratory Study in Celebrity EndorsementsThe celebritization of society and culture: Understanding the structural dynamics of celebrity cultureEffectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation BehaviourCelebrity Endorsements and Beyond: New Avenues for Celebrity BrandingFrom endorsement to celebrity co-branding: Personality transferCelebrity endorsement, brand credibility and brand equityThe impact of a celebrity endorser’s credibility on consumer self-brand connection and brand evaluationConsumer values of corporate and celebrity brand associationsIt Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement EffectivenessUnpacking celebrity brands through unpaid market communications
P2860
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P2860
description
article
@en
wetenschappelijk artikel
@nl
наукова стаття, опублікована в травні 1999
@uk
name
Celebrity Endorsement: A Literature Review
@en
Celebrity Endorsement: A Literature Review
@nl
type
label
Celebrity Endorsement: A Literature Review
@en
Celebrity Endorsement: A Literature Review
@nl
prefLabel
Celebrity Endorsement: A Literature Review
@en
Celebrity Endorsement: A Literature Review
@nl
P1476
Celebrity Endorsement: A Literature Review
@en
P2093
B. Zafer Erdogan
P304
P356
10.1362/026725799784870379
P577
1999-05-01T00:00:00Z