Brand personality appeal: conceptualization and empirical validation
about
Brand personality appeal: conceptualization and empirical validation
description
im August 2010 veröffentlichter wissenschaftlicher Artikel
@de
wetenschappelijk artikel
@nl
наукова стаття, опублікована в серпні 2010
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name
Brand personality appeal: conceptualization and empirical validation
@en
Brand personality appeal: conceptualization and empirical validation
@nl
type
label
Brand personality appeal: conceptualization and empirical validation
@en
Brand personality appeal: conceptualization and empirical validation
@nl
prefLabel
Brand personality appeal: conceptualization and empirical validation
@en
Brand personality appeal: conceptualization and empirical validation
@nl
P2093
P2860
P1476
Brand personality appeal: conceptualization and empirical validation
@en
P2093
David H. Henard
Jody L. Crosno
Traci H. Freling
P2860
P2888
P304
P356
10.1007/S11747-010-0208-3
P577
2010-08-04T00:00:00Z