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The Effect of Consumer Persuasion Knowledge on Scarcity Appeal PersuasivenessLooking Beyond First-Person Effects (FPEs) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008)Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing
P2860
description
wetenschappelijk artikel
@nl
наукова стаття, опублікована в липні 2009
@uk
name
When demand accelerates demand: Trailing the bandwagon☆
@en
When demand accelerates demand: Trailing the bandwagon☆
@nl
type
label
When demand accelerates demand: Trailing the bandwagon☆
@en
When demand accelerates demand: Trailing the bandwagon☆
@nl
prefLabel
When demand accelerates demand: Trailing the bandwagon☆
@en
When demand accelerates demand: Trailing the bandwagon☆
@nl
P1476
When demand accelerates demand: Trailing the bandwagon☆
@en
P2093
Erica van Herpen
Rik Pieters
P304
P356
10.1016/J.JCPS.2009.01.001
P577
2009-07-01T00:00:00Z