about
A Walk on the Wild Side: The Impact of Music on Risk-Taking Likelihood.What's in and what's out in branding? A novel articulation effect for brand namesConsumer Expectations of Online Services in the Insurance Industry: An Exploratory Study of Drivers and Outcomes.Brand emotional credibility: effects of mixed emotions about branded products with varying credibility.Celebrity endorsement, brand credibility and brand equityConsumers' perceptions of stakeholder credibility: who has it and who perceives itThe relationship between in-store marketing and observed sales for organic versus fair trade productsThe role of brand credibility in predicting consumers' behavioural intentions in luxury restaurantsExamining an Individual’s Legitimacy Judgment Using the Value–Attitude System: The Role of Environmental and Economic Values and Source CredibilityExploring the attractiveness of manufacturer brands and retailer own-brands in supermarket contextNon-monetary sales promotion effects on credit cardsOffering branded remanufactured/recycled products: at what price?
P2860
Q30402382-EB346A1F-1904-4069-B0F3-14101C9013D7Q30650271-A7D6CAC7-E47F-4A60-82F5-843650F14570Q41140157-46E78D3C-296A-4C26-9034-75239D79DF09Q43522642-849535F4-8ED6-4C92-88A3-0D7CF86AC59CQ57379446-BA85C0E8-0965-4E3C-97CE-D7EF4119A489Q58056325-DDC2FE2C-BD90-4A20-B91E-CFB76DA56A92Q58066599-6DD7B812-0D28-4F2F-A721-23811DA8757DQ58127867-D93B6AD3-AEFE-4B1A-9F1B-C92AD41F968DQ58162100-C53BDF80-C0E5-4AA6-87EE-CDD4702D98A3Q58852709-48819F33-79AC-4278-9A88-5C60DB0A3D2CQ59269782-AF514240-668B-4CC5-894D-DAFBA8C681EEQ59322794-FE1BB18C-5770-4F2C-8482-A966543F4AB9
P2860
description
im Juni 2004 veröffentlichter wissenschaftlicher Artikel
@de
wetenschappelijk artikel
@nl
наукова стаття, опублікована в червні 2004
@uk
name
Brand Credibility, Brand Consideration, and Choice
@en
Brand Credibility, Brand Consideration, and Choice
@nl
type
label
Brand Credibility, Brand Consideration, and Choice
@en
Brand Credibility, Brand Consideration, and Choice
@nl
prefLabel
Brand Credibility, Brand Consideration, and Choice
@en
Brand Credibility, Brand Consideration, and Choice
@nl
P356
P1476
Brand Credibility, Brand Consideration, and Choice
@en
P2093
Joffre Swait
Tülin Erdem
P304
P356
10.1086/383434
P577
2004-06-01T00:00:00Z