Discovery Channel is a television channel which broadcasts to the Flemish market. The channel launched on the analogue network of the major Flemish cable company Telenet on October 1, 2009. Prior to that the Dutch version of Discovery had been available digitally in the area. The launch increases Discovery's reach in the Flemish region to 2.4 million households. The launch of Discovery Channel on Telenet coincides with a major shift in Telenet analogue offer, which also sees the launch of EXQI Plus and vtmKzoom.