Discovery Channel is a Dutch television channel. Its primary target is men aged 25–39. Cable television has a very high penetration in the Netherlands, and the Discovery Channel is available on virtually every platform. It has enjoyed relatively high ratings for several years; in 2003 it had 1.5 percent share of all viewing, which had risen to 1.8 percent in 2008. In August 2009 the channel switched to the 16:9 widescreen format.