Hostess Potato Chips was the leading potato chip brand in Canada for many years. They fended off any attempt to displace them from their commanding position, and retained their #1 position into the 1980s, even in the face of increased competition from US-based companies entering the Canadian market. They eventually suffered serious brand erosion in the early 1990s with the introduction of various "upscale" brands such as Kettle Chips and Miss Vickie's. The brand was replaced by Lay's in 1996 as part of its major re-branding exercise. As of 2015, the Hostess brand is used only on a few products.