The 2011 MTV Video Music Aid Japan were held in Chiba on June 25, 2011 at the Makuhari Messe. The VMAJ were the culmination of MTV Japan's Music of Hope campaign, the channel's multiplatform response to the 2011 Tōhoku earthquake and tsunami. The 2011 awards were marked the ten-year anniversary of the MTV Video Music Awards Japan. On May 1, a pre-event to promote the awards was held, starting at 4 pm (JST) at the Yoyogi National Gymnasium. Performers included the singer Nishino Kana and the boy band MBLAQ. Additionally, MTV Japan donated 10 Yens per vote to the Japanese Red Cross.