The Americanos Poll, conducted pro bono by Encuesta, Inc., is an opinion poll whose purpose is to promote a better understanding of the U.S. Hispanic and Latino population. The surveys are conducted using a random sampling technique in order to provide an accurate representation of Hispanic public opinion in the United States. The polls often look at the U.S. population as a whole, in order to compare and contrast differences between Hispanics and non-Hispanics. The name of the poll, which means "Americans" in Spanish, was chosen to reflect the multicultural heritage of U.S. Hispanics.