The Cupra Formentor is a compact crossover SUV (C-segment) manufactured by the Spanish car manufacturer SEAT under their Cupra performance-oriented sub-brand. Marketed as a coupé SUV, it is the first car designed specifically for the sub-brand. The production version was revealed in March 2020 after it was postponed due to the cancellation of the Geneva Motor Show. It was previewed as a near-production concept vehicle at the 2019 Geneva Motor Show. It is named after Formentor peninsula on the Spanish island of Majorca. Production of the Formentor started in late September 2020.