The Ford Puma is a subcompact crossover SUV marketed by Ford since 2019. It is considered an SUV equivalent of the seventh-generation Fiesta. The vehicle is only available for the European and Australasian markets, with sales starting in Europe from 2019 and sales in Australasia from the end of 2020. In the European market, the Puma sits above the EcoSport and below the Kuga (also called Escape outside Europe).