Gharbzadegi (Persian: غرب‌زدگی‎) is a pejorative Persian term variously translated as ‘Westernized’, ‘West-struck-ness’, ‘Westoxification’, ‘Westitis’, ‘Euromania’, or ‘Occidentosis’. It is used to refer to the loss of Iranian cultural identity through the adoption and imitation of Western models and Western criteria in education, the arts, and culture; through the transformation of Iran into a passive market for Western goods and a pawn in Western geopolitics.